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Still Blowing Smoke opposes “the e-cig industry” as shown in this image. Other campaign messaging equates the e-cig industry with Big Tobacco.

This framing has historical roots in the Anti-Tobacco Movement and its battle against an industry with a track record of doing “evil stuff.”

But forum members supported vaping in opposition to Big Tobacco, believing that some restrictions supported by anti-vaping advocates benefit Big Tobacco and disadvantage a nascent e-cigarette industry. As a result, Still Blowing Smoke has a counter-campaign devoted to it online, Not Blowing Smoke.

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