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In Mean Girls, Cady moves between the social worlds of the Art Freaks and the Plastics. Her identification with each side wavers over the course of the movie. At first she pretends to be a Plastic in order to help the Art Freaks. But she also becomes Plastic in some ways, losing credibility with the Art Freaks.

Similarly, forum members distrusted us in part due to our fluency in the conventions of public health research.

The bad acts that forum members attributed to public health, and by extension to us as California public health researchers, included the California Department of Public Health’s mass media anti-vaping campaign, Still Blowing Smoke.

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