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As qualitative researchers studying vapers’ perspectives and professionally connected with public health institutions, we have a pragmatic interest in negotiating credibility on both sides—but also a broader interest that may be central to our identities as ethnographers.

The pro-vaping and anti-vaping narratives we describe here appear to originate from relatively privileged groups on both sides. As we move on to another phase in the study, we may encounter additional sides.

We’re on the side of dialogue.

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