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Still Blowing Smoke frames the anti-vaping side as fighting an untrustworthy industry synonymous with Big Tobacco.



Not Blowing Smoke frames the pro-vaping side as fighting an untrustworthy public health establishment and pharmaceutical companies that produce Nicotine Replacement Therapies (NRT).



But pro-vaping narratives don’t just question public health credibility: they reimagine nicotine products in ways that challenge conventional interpretations of nicotine use.

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