E-cigarettes & youth cultures
Concerns about the emergence and growing popularity of electronic nicotine delivery systems (ENDS) such as e-cigarettes and vaping systems have been raised by the public health community. Three specific concerns related to ENDS have emerged in the literature as relevant for adolescents and young adults: (1) ENDS may threaten tobacco denormalization efforts that are intended to make smoking socially unacceptable, (2) ENDS may be used together with, not in place of, conventional cigarettes (dual-use), and (3) ENDS may serve as a gateway into smoking. To date, these concerns are largely speculative because too little research has investigated their relevance for young people. This study takes a socio-cultural approach to understanding meanings associated with ENDS use, relationships between ENDS and conventional smoking, and ENDS practices for California adolescents and young adults between the ages of 15-25. We want to hear how young people think about these devices from their own perspectives.
“Now it’s like e-cigarettes: ‘We’re not trying to get you to stop smoking. We’re just trying to get you back into society with your smoking.’ Now it smells pretty.” (Young woman, CA tobacco study) “[E-cigs] do help you quit…I like my oil pen because of the fact that even when I’m smoking, I get flavor…I really ditched my cigarettes…now I just smoke my pen.” (Young man, CA tobacco study) "White kids smoke with the Camels... or the e-cigs now that I think about it" (Young woman, CA tobacco study)
This research is supported by funds from the Tobacco-Related Disease Research Program (TRDRP), grant number 24RT-0019. The content provided here is solely the responsibility of the authors and does not necessarily reflect the opinions of TRDRP.