There’s a lot of discussion today about e-cigarettes. Will they help current smokers quit smoking? Will they jeopardize public health efforts that aim to make cigarette smoking socially unacceptable, or could their popularity further denormalize cigarette smoking? Will they be a gateway into cigarette smoking for young people? If e-cigarettes are less harmful than conventional cigarettes, does stigmatizing e-cigarettes threaten public health efforts?
Our current California Smoking Study, which focuses on cigarette smoking and the ways in which smoking stigma may have variable impacts on different communities, suggests that there is a need for additional research into the social and cultural meanings of e-cigarettes specifically, so that we can begin to understand their “promise or peril”. Continue reading