This Lifehacker post is from 2018 so perhaps y’all are already aware, but my partner just alerted me to the existence of an app entitled “Sh**t! I Smoke.”
Thought it was especially relevant to share here in the Bay Area given the current climate (literally), and even moreso considering
- the number of participants in the Stigma study who framed the harmfulness of cigarette smoking within the context of larger, structural health threats re: environmental pollution (most often in a “so smoking doesn’t really matter in the scheme of things” sort of way, in terms of their own health and in response to concerns/accusations that smoking is a particularly harmful and/or major source of environmental pollution)
- compounded concerns about population-level and individual respiratory health amid fires + COVID
- will be very interesting to see how the theme mentioned in point 1 shows up in our current study on Tobacco Harm Reduction given point 2!
Everything about this app is rhetorically FASCINATING.
The app icon is the shape of a poop emoji made out of a cigarette.

Everyone is a smoker within the language of this app…
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… and it’s obvious that that is BAD.

But at the same time the positioning of personal responsibility, victimhood, innocence, and contagion are structured totally differently.

Neat, wow, yikes, enjoy!
(All images via the Sh**t! I Smoke app)
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