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Highlighted snippet from "Principles of the Ethical Practice of Public Health" via the American Public Health Association: "The effectiveness of institutions depends heavily on the public's trust. Factors that contribute to trust in an institution inculde the following actions on the part of the institution: communication; truth telling; transparency (i.e., not concealing information); accountability; reliability; and reciprocity. One critical form of reciprocity and communication is listening to as well as speaking with the community.

Rachelle Annechino
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